24 May 2015

Coma The Doof Warrior a Blind Guitarist Look Likes Social Media Channels

I feel like I am going mad over movie MAD MAX: Fury Road, was accidently landed in theatre, icing on cake it was 3D show …. Speechless, Splendid. The craftsmanship and creativity displayed here is what deservers out money. The fast-paced movie about a post-apocalyptic future that’s low on precious resources sure has a whole lot to love. The characters were memorable and everyone has their favourites, but there’s one stranger who has grab my attention and also a buzz in the industry … Coma The Doof Warrior.

Coma the Doof Warrior, a.k.a. the crazy dude in a red onesie who’s rocking out with a flamethrowing guitar.  Whose happens to be a cheer leader for Immortan Joe’s forces to pump them up and, in turn, intimidate their enemies, but aside from knowing why he’s there and getting a good look at his attention-grabbing design, the movie never tells us who he truly is?


Don’t you think your social media channels playing the same role as Immortan Joe’s cheer leader The Doof Warrior playing for his militia. Let me put some common characteristics between Doof Warrior & social media channels. 
  1. They are focused
  2. They provide value
  3. They are well branded
  4. They are measured
  5. They build trust
  6. They build relationships
  7. They are well organized
  8.  They are consistent
  9. They are memorable
  10. They lead from the front 
I am highly impressed with the character Doof Warrior; I have sensed social media channels can play Doof warrior role in integrated digital marketing strategy this days.  Social media channels would be your marketing campaign cheer leaders, they must have create noise to build confidence in other channels & the same time they have to frightened competitors. The liveliness and capability to build relationships would be most desirable elements for each social media channel as the Doof Warrior have.

13 May 2015

Emerging Trends in Digital Marketing

Rotary club of Pune (Riverside) has given me an opportunity to interact with elite member of the club on the subject “Emerging Trends in Digital Marketing”. It was great experience for me to share my knowledge with eminent personalities. In my introduction to group president of the club has mentioned me as a “Digital Marketing expert in Pune”, I feel this authority comes along with great responsibilities. 

With this blog post, I am going to share my presentation on Emerging Trends in Digital Marketing in a photogenic manner. Being a marketer it’s very important to understand emerging trends and category adoption by your niche. Please find below top 5 Emerging Trends in Digital Marketing.

Personalization (Big Data)
Personalization (Big Data):
Offered product or services to tailored made for specific to target audience based on his her demographic details and online behavior patterns. The best personalization example is Google doodled which changed very frequently as per event and market vibes.


Predictive Analytic (Big Data)
Predictive Analytic (Big Data)
The uses of acquired data for better understand of customer purchase life-cycle and to predict time, venue & product likeliness would be the key to success in digital marketing. BFSI & Ecommerce verticals have started using big data extensively. Kreditech.com is the first in lending segment to started utilizing predictive analytic.


Re-targeting

Re-targeting
Re-targeting is the best available tool fot the marketer to convert eyeballs into sales. the customized targeting with customer online behavior help better COA. Re-targeting enable to address funnel conversion issue and better opportunity for up sale & cross sale.


Segmentation (Niche Marketing)
Segmentation (Niche Marketing)

We’ll see more dedication from marketers to create more advanced segments (Niche) to understand psychographic profiles and behavioral triggers.




Interactive & Storytelling Content 
Interactive & Storytelling Content 
In the race to create content many marketing teams forget about the basic building blocks of storytelling that can resonate with an audience. We’re seeing a movement towards more human-centric and story-focused content that convey basic human emotions like Dedication, Happiness and Loyalty.



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