10 July 2015

Google Gmail Postmaster Tool, Sturdy Road Ahead for email Marketing Mavens

Google launches Gmail Postmaster Tools to eliminate spam. A wake up call has alarmed by Gmail almost 3 years back for email marketers. Google Gmail is now using the same artificial intelligence developed for Google Search and Google Now to fight Gmail spam. The algorithm are so strong now, which can easily detect customer intent towards received & upcoming communications on Gmail.

Gmail Postmaster Tools

From consumer perspective, anything which will provide close to human experience & their intent would have first choice, as google search (organic) achieved. With advances in machine learning, the spam filter can now reflect these individual preferences. Consumer will be happier if their organic search intent & style start reflecting in Gmail too. 

I think the sophisticated Gmail Postmaster Tool trying to control over email marketing ecosystem and protect commercial interest of google display.

In My Views: 

  • The machine learning make the Gmail spam filter more awesome, now the tool will help email marketers to design their campaign on prescriptive logic rather than predictive carpet bombing 
  • The engaging content with customer intent and likeliness, if match along with email deliveries, you will test the bomb success (even for the lead generation campaign)
  • Asking customers to re-land on your web properties, align with brand play, from that point the close loop communication again with Gmail will assign better authority to your domain  
What else, one more skill set (Gmail Postmaster Tool), being digital marketer add one more feather to your cap. 

24 May 2015

Coma The Doof Warrior a Blind Guitarist Look Likes Social Media Channels

I feel like I am going mad over movie MAD MAX: Fury Road, was accidently landed in theatre, icing on cake it was 3D show …. Speechless, Splendid. The craftsmanship and creativity displayed here is what deservers out money. The fast-paced movie about a post-apocalyptic future that’s low on precious resources sure has a whole lot to love. The characters were memorable and everyone has their favourites, but there’s one stranger who has grab my attention and also a buzz in the industry … Coma The Doof Warrior.

Coma the Doof Warrior, a.k.a. the crazy dude in a red onesie who’s rocking out with a flamethrowing guitar.  Whose happens to be a cheer leader for Immortan Joe’s forces to pump them up and, in turn, intimidate their enemies, but aside from knowing why he’s there and getting a good look at his attention-grabbing design, the movie never tells us who he truly is?

Don’t you think your social media channels playing the same role as Immortan Joe’s cheer leader The Doof Warrior playing for his militia. Let me put some common characteristics between Doof Warrior & social media channels. 
  1. They are focused
  2. They provide value
  3. They are well branded
  4. They are measured
  5. They build trust
  6. They build relationships
  7. They are well organized
  8.  They are consistent
  9. They are memorable
  10. They lead from the front 
I am highly impressed with the character Doof Warrior; I have sensed social media channels can play Doof warrior role in integrated digital marketing strategy this days.  Social media channels would be your marketing campaign cheer leaders, they must have create noise to build confidence in other channels & the same time they have to frightened competitors. The liveliness and capability to build relationships would be most desirable elements for each social media channel as the Doof Warrior have.