Digital Branding to GEN next

.

The consumption of media has evolved over the past two decades with the onset of World Wide Web: people now preferred to read news online, download music from web has pushed CDs/DVDs market down and operate their financial transactions online. People communicate with friends and family over the Facebook, Skype or chatting instead of picking up the phone. Technological advancement will surely drive more changes in near future. Today’s teenager or younger, as they grow up to be paying consumers more tech-savvy and demanding more speedy and action oriented services. Their preferences will affect how information is consumed and paid for.

The research found 11 key trends in today’s teenager:

• Print media and radio are in crisis
• Internet is all pervasive and convergence is here
• Teenagers are mobile centric
• They do not use email much
• Those in developed market are more cautious on spending
• They do not want to pay and they hate advertisements
• Gender stereotypes are reinforced in media consuming habits
• The younger generation is time constrained
• The world is indeed flat
• They trust their parents the most
• They care about the environment

Internet has had a major effect on media consumption, the consumption media has been evolving especially since the advent of the internet. Being a brand manager’s one should take this point into considerations while writing story board for upcoming brands.

Generation next will drive the second change. Today’s teenagers will be tomorrow’s paying consumers as they start earnings. Their habits, attitude, preferences will have a profound effect on how media is consumed and paid for. This generation without doubts are the major driving forces to change brand consumption and brand engagement. They are technologically more literate and are the forefront of the on-going digital revolutions. As gen next will change as they grow older (wiser) and start their work life, their present behaviors are strong indicators how things could evolve over the next 10 years. The world is becoming flatter and globalized, their remains strong socio-cultural and political difference between countries and genders (a risk of stereotyping?) that shape behaviors and attitude, which are reflected in the consumption of media, preferences for BRANDS.

It’s so difficult to say what might survive and what might not in this rat race. Trust is supremely subjective. Let see how brands react to trust factor, Digitally.

All CategoriesBooksMobiles & AccessoriesComputersCamerasGames & ConsolesMovies & TV ShowsMusicMp3 Players & iPodsPersonal & Health CareHome Appliances

Indian Millennial Consumer

I have been working continuously for last two and half year since I have done my MBA. After putting down my paper with my last assignment, I have decided to take a long break.

The first week has been past now; yesterday I had received a call from my school friend. In causal talk, she was asked me what you are doing this days to pass the time, this question is really meaning less if you asked an online marketer, Passing time on internet is really that much difficult or boring Ohhh !!! I do not do anything that doesn’t mean I am not doing anything :)

Being an alert online marketer, these days I am researching on Video Optimization. When I was searching good video promotional tips on YouTube, I have come across with Monster’s sponsored advertisement, Ohh my god!!! Rapchik, Fandu, Hot, Aflatuen and many more praises for this Advertisements.

Monster India, What the point of choices, if they don’t work for you!!!

To my utter surprise this is a masterpiece of an example how to engage Millennial Consumers. I had written down on Millennial Consumers topic almost year back and suggested to Marketing Strategist do not ignore this consumer segment if you would have a very long brand promotional planning (Parle Agro’s Mango Fruity is the best marketing case how to grow a brand along with your target segment and their growth aspects)

Millennia’s, also known as Gen Y, are the current market for many brands, and the future market for the rest. Millennia’s are different from other generations. They love brands, but dislike advertising and marketing. They communicate constantly, but are an elusive marketing audience. They have higher expectations of personalization from the brands they choose to buy. They are as likely to be influenced by the time and place of a message as by the content.

Through this search, I come across with few more video’s that won the heart of every age group and target audiences really enjoyed a lot to watch those commercials on Television even on an online. Here are few of them !!!

KIT KAT Break Banta Hai! Squirrel Dance on Mr India’s tune!!!

New Cadbury Dairy Milk - Shubh Aarambh. !!!

I am strongly believe after watching this video’s the consumers connection with respective brands and products has been getting very stronger and they look forward for next step which would be a “Call of Action”

Lessons: -

• To Engage Millennia’s, Be Meaningful, Be Quick, and Be Shiny!
• To understand how and why marketing is changing, it’s essential to understand people under 30, the Millennia’s
• They are optimistic, diverse, and digitally connected. They seek personal relationships and experiences. They are careful shoppers and ethical buyers who expect ready information, free services and sensitivity to the greater goods, especially in areas of Lifestyle, Professional Education and Luxury. They are loyal when loyalty is earned.

No More Philosophy, It’s time to Shubh Aarambh. !!!

Download Ring-tones Here:

KIT KAT Break Banta Hai! Squirrel Dance on Mr India’s tune!!!

Monster India, What the point of choices, if they don’t work for you!!!

Online Marketer not Targeting Millennial Consumers

.
Online marketing not targeting Millennial Consumers say insiders Millennial Consumers, or those born between 1982 and 2001, are not being reached by marketers, though they are aware of the tactics most likely to appeal to them, a new survey has found.

Sponsored by Genesys and undertaken by the Economist Intelligence Unit, the poll discovered that four out of ten executives acknowledge that Web 2.0 technology is the best way to target millennial consumers. When asked about the chief ways in which these end-users browse and buy goods though, the top three channels given were telephone, emails and physical storefronts.

The Four C's - convenience, customization, community and cool drive millennial purchasing behavior, though the poll found that most marketers are aware of these aspects, "they lack the wherewithal to capitalize on them.

The young generation put forward to develop online industry, they know very well how to target and attract the millennial consumers. The popularity of U- tube. Social site like bebo, my space is the clear-cut indicator that the young group holds the potential to drive the online industry. Both way industries ignore the importance of youth. The innovative and creative thinking still banned and out of box thinking is not accepted.

This market segment (millennial) is having tremendous potential of purchasing power, they never hesitate to purchase online, but the same way they change there preferences and product very fast. The online marketer should concentrate about this fact and devise the innovative marketing strategy and product portfolio, which impact on the mind of your millennial consumer.
.