23 August 2016

Are We The Best Digital Marketing Agency in Pune?

The Best Digital Marketing Agency in Pune
Are you the best digital marketing agency in Pune? One of my prospect client had asked this question to me on the last round of mandate closure. I paused, thought for a while and replied “no we are not the best digital marketing agency in around Pune, India, but an intelligent, skillful, honest, trustworthy and performance driven digital marketing agency you will probably find in Pune.  ‘What is that difference’ the next fire round by Client ‘X’.  Uff let me take 5 mins of yours to answer this question; I had to go through a bumpy ride to explain the digital marketing process to my client ‘X’.

Finding digital marketing agency in your city is not so difficult these days. You will find every other na├»ve person hopping onto the digital marketing bandwagon. Each blogger declare themselves as a founder, ceo etc etc. One should ask those self-declared geeks questions beyond execution tools, I am 100% sure they would not manage to even attempt to answer your question. The complex digital marketing challenges are not just about execution, it’s about strategy which will define your niche, understand your target audience profile, product or services (complex business model) & competitors bench-marking. 

While finalizing the best digital marketing agency for your business you should consider the sales & marketing experience of your digital account manager or the company. First question one should ask about sales outcome with expected timeline. I bet you 99% of your shortlisted, self-declared ‘the best digital marketing agency’ runaway from digital performance commitment. 

We at Yashus digital marketing agency from Pune have been managing 25 clients since last 15 months successfully. For each of our client we have delivered tangible digital sales.  We take pride in saying that  “ we are not the best best digital marketing agency in Pune, but an intelligent, skillful, honest, trustworthy and performance driven digital marketing agency you will probably find in Pune.

Let's explore your digital marketing horizon call - 9766654355 or skype - sujay.khandge 

01 August 2016

Tourdefarm.in– India’s First Farmstay & Agroturism Portal

Tourdefarm - Farmstay & agritourism
I am very happy to announce our esteem project Tourdefarm.in– India’s first Farmstay & Agroturism Portalwent live on 1st July 2016. Currently we are operating with farmer registration & farmstay enquiry only. We are in the process to build detail website that will include farmstay options, farm accommodation, way to reach countryside, customer recommendations, farm activity details & many more.  

Tourdefarm.in helps to plan your tour to the expressive landscapes of Konkan, Western ghats, Kerala, Karnataka and many other states across India with never-seen, never-told experiences to take you right into the heart of Mother Nature.

While working on offbeat weekend gateways research we have come across with lot of eye opening insights, which has helped us to understand customer needs & preferences while planning their weekend beaks. You can browse detail – Indian Farmstay & Agrotourism Industry Research Report here. We are working on rural tourist algorithm which will benefit farmstay & agritourism centers.

So far we have on board 50 farmstay & agritourism centers around pune, the response from farmer community is really encouraging for us. Parallely we have also started reaching out tourist & taking them on farms, so far we have booked 75 farms stays. The need of the hour for farmstay & Agritourism centers. in India is how to reach digital savvy customer with minimum cost of acquisition & attract them countryside stay. 

We at Yashus Digital Marketing Pvt Ltd, Digital Marketing Agency from Pune have been managing lead campaign for our different clients successfully since last 18 months. Yashus digital marketing expertise will defiantly help farmstay & agritourism centers to reach Indian & foreign tourist with targeted message. I will keep updated our farmstay & agritourism activities, future plan here on my blog, keep visiting tourdefarm.

Let’s go to countryside with Tourdefarm.in – India’s first farmstay & Agrotourism centers. 

10 July 2015

Google Gmail Postmaster Tool, Sturdy Road Ahead for email Marketing Mavens

Google launches Gmail Postmaster Tools to eliminate spam. A wake up call has alarmed by Gmail almost 3 years back for email marketers. Google Gmail is now using the same artificial intelligence developed for Google Search and Google Now to fight Gmail spam. The algorithm are so strong now, which can easily detect customer intent towards received & upcoming communications on Gmail.

Gmail Postmaster Tools

From consumer perspective, anything which will provide close to human experience & their intent would have first choice, as google search (organic) achieved. With advances in machine learning, the spam filter can now reflect these individual preferences. Consumer will be happier if their organic search intent & style start reflecting in Gmail too. 

I think the sophisticated Gmail Postmaster Tool trying to control over email marketing ecosystem and protect commercial interest of google display.

In My Views: 

  • The machine learning make the Gmail spam filter more awesome, now the tool will help email marketers to design their campaign on prescriptive logic rather than predictive carpet bombing 
  • The engaging content with customer intent and likeliness, if match along with email deliveries, you will test the bomb success (even for the lead generation campaign)
  • Asking customers to re-land on your web properties, align with brand play, from that point the close loop communication again with Gmail will assign better authority to your domain  
What else, one more skill set (Gmail Postmaster Tool), being digital marketer add one more feather to your cap.