No Kidding, No Worries - Flipkart Brand Positioning

.

No Kidding, No Worries, the recent advertising and branding campaign of Flipkart is a unique example of “Trap Them Young”.  An in-depth analysis of recent advertisement campaign of Flipkart strongly conveys Indian youth’s sentiments and their desire.  The story board of adverts, feature kids in adult situations (context to adult voice overs), like a beauty parlor, a cafe, and an office. The Hinglish language & the happening places is the heart of No Kidding, No Worries advertisement series.  The creative director succeeds to keep KOOLNESS of Brand Flipkart.

In recent years no single upcoming brand is really concern about their future, they just wanted to cash the current situation. In the decade of 1980-1990, Parle Agro smartly positioning “Mango Frooti” as a kid drink, now those kids are grown up, and Mango Frooti too along with them.  What Mango Frooti enjoyed now … without a question BRAND LOYALITY, What a smart brand positioning, "Trap Them Young”. Brand should think ahead of time while designing Brand Architecture, positioning can be change along with time and brand age.

Here are few takes from No Kidding, No Worries advertisement campaign.

Case I - No Kidding, No Worries. (Cafe):  Catch Line - Wi fy mila to nichod lega kya

• Techno savvy youth, wish to get basic infrastructural services and info free of cost.  Online shopping crazy ordering Mp3 cherry on the top 30 day replacement guarantee. 

Case II - No Kidding, No Worries. (Office): Catch Line -Magar Sagar Koun  ‘My DAD Re’

• Workaholic youths holding decision and purchase power but respect parents wish (trends in today’s teenager). A sturdy look towards bypassing babe (flirting character). Old school guy –option available them for COD.

Case III - No Kidding, No Worries. (Parlour): Catch Line - Laptops or boyfriend badalte raho

• Not scared to buy high end product online, Change is the only permanent thing in life so for gadget.  Original products original guarantee –trust factor and assurity really matter to them. 

Nine months back Flipkart Goes for Rebranding though brand is just a five year old.  This new brand positioning places them in radar of advent TG.  Credit goes to Happy Creative Services creative agency and creative directors: Kartik Iyer, Praveen Das.

Agency: Happy Creative Services

Creative Directors: Kartik Iyer, Praveen Das.
Copywriter: Naren Kaushik M
Art director: Anuja Singhal
Account management: Ruchika Chaudhry, Neelima Kariappa
Strategy: Ravi Bhat
Production house: Footcandles
Director: Ayappa

All CategoriesBooksMobiles & AccessoriesComputersCamerasGames & ConsolesMovies & TV ShowsMusicMp3 Players & iPodsPersonal & Health CareHome Appliances

Brand “SEX” - Advertising Trends

Since my last post on “Methe Mai Kya Hai” I haven't post anything here on Brand Hawk so far, Quite busy with SMM&O stuff, along with new web project for my organization, where I have been digging in more depth about web psychology and content inventory model. But I have kept checking daily analytics of all my blogs and websites, Ohh my god my Brand Hawk blog traffic has been increased by 1000% since last two month. Amazingly, I come to know that what people search about their beloved brand, I am totally CRACKED >> Take a look on it, you also think twice for a moment.

Search Trend - Methe Mein Kya Hai

Sex may not be overt (though it often is – look at video clips), but it’s implicit in the campaign: the call methin me kya hai, along with naughty smile of young female model won the heart of audience. Here is the Brand + SEX effect has play an important role. Don’t believe for a moment that this is natural. On the contrary, it’s a deliberate, carefully planned strategy designed with target market knowledge and brand positioning and for the purpose of making a teaser.

In recent time all leading AD agencies in India playing around SEX tricks and associated their brands with physical terrain, managing perception now extends to cyberspace and beyond. I get the brand’s story of freedom, aspiration and superiority that’s all great. However there is a distinct difference between inspirational living and encouraging us to act on primal instincts without reservation or inhibition.

Can you imagine what the world would be like if everyone just acted on their feelings without restraint or concern for their actions?

The Brand association with physical terrain is very common, watch any deodorant , Cosmetic and personal care AD, you will easily analyses the gimmicks. So far the consumer durables and food products manage a safe distance from BRAND Sex, but recent trends have just cranked the POT. Do not surprised if more FMCG or Consumer durables come along with Brand SEX in near future. Prepare your self and our family to watch such commercials.