12 September 2008

New Challenges & Opportunites : E - Pharma

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The Financial prospects of online Marketing in the pharmaceutical & Biotechnological sector are very huge. The fast-growing fields of pharmaceutical e- Marketing, e - Detailing, e - Prescribing and online pharmacy sales. Online Marketing solutions have great potential to benefit - even revolutionize - the marketing efforts of drug companies. It’s predicts that all aspects of pharmaceutical e - Marketing will exhibit steady growth from 2007-2012. Key Online marketing solutions - such as Internet-enabled DTC promotion, e - Detailing and e - Prescribing - will drive that expansion. Sales of prescription drugs via the Internet will also be significant.

E -Pharma: The Online Pharmaceutical Industry, 2006-2011 examines this burgeoning new method of marketing and the selling of drugs online through comprehensive primary and secondary research. In addition to online Diagnosis, consultation, Prescription with experts in E-Marketing and E- Prescribing, the research involved a detailed study of policy documents, industrial reports and relevant news. Importantly, it’s also applied techniques such as financial forecasting, SWOT analyses, Market Analysis, SLEPT Analysis, Internet Penetration & awareness and qualitative projections.
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