Recently, India launches the Chandrayaan - 1, an unmanned spacecraft designed to map the surface of the moon. Though the scientific benefits are obvious, much of the dialogue surrounding the events emphasizes the launch's impact on India as a brand - declaring that India "has arrived" as a modern nation. However, detractors - both international and domestic claim the US $ 83 million should have been spent addressing India’s internal social problem and poverty issues.
What Effects will the Launch of the Chandrayaan – 1, have on India's Nation Brand?
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