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Pharma & Biotech Marketer's should integrate Online Marketing strategy for both of business segment (B2B, B2C). The purpose of these articles is to set a framework for Pharma and life sciences Internet Marketing.
Article I: Online Marketing for Biotech & Pharma Industry
The topic of online social media marketing for Biotech & Pharma Industry came up and I was reminded of how difficult it has been for the B2B segment as well as B2C for businesses to grasp a hold of the power in social media marketing, when one business is marketing to another. The value has still not been understood. They still view this type of marketing as not relating to them, when in actuality social marketing is becoming one of the most effective ways to market online, biotech & Phrma product and services. More ………
Article II : Enter into Online Marketing Gimmicks for Biotech & Pharma Industry.
Biotech & Pharma Marketing executives are turning to Internet marketing as a more effective means to measure branding and sales impact, along with the promise of a greater ROI than traditional marketing channels. Marketers in big pharma & biotech companies are looking to better understand this medium of communication and use it to develop a direct relationship to the consumer. More ……
Article III: Online Marketing Value Chain for Pharma & Biotech Industry.
The Internet Marketing Value Chain can be segmented into three stages: Awareness, Direct Response (Demand Generation), and Relationship Marketing. These stages, which are controlled by the analytics performed by the marketer, are managed independently and powered by the analytics engine. More ………
Article IV: Online Business Model for Biotech & Pharma Industry.
The greatest opportunity its ability to quickly collect, analyzes, and acts on information. This continuous optimization process results in a predictable Demand profile if the Internet marketing campaigns are designed from the start to deliver the marketing Message, collect a rich set of data for analysis, and use the data for decision making. This data/intelligence can then be amalgamated with sales, inventory, and movement data to provide demand insight information. More ………
Pharma & Biotech Marketer's should integrate Online Marketing strategy for both of business segment (B2B, B2C). The purpose of these articles is to set a framework for Pharma and life sciences Internet Marketing.
Article I: Online Marketing for Biotech & Pharma Industry
The topic of online social media marketing for Biotech & Pharma Industry came up and I was reminded of how difficult it has been for the B2B segment as well as B2C for businesses to grasp a hold of the power in social media marketing, when one business is marketing to another. The value has still not been understood. They still view this type of marketing as not relating to them, when in actuality social marketing is becoming one of the most effective ways to market online, biotech & Phrma product and services. More ………
Article II : Enter into Online Marketing Gimmicks for Biotech & Pharma Industry.
Biotech & Pharma Marketing executives are turning to Internet marketing as a more effective means to measure branding and sales impact, along with the promise of a greater ROI than traditional marketing channels. Marketers in big pharma & biotech companies are looking to better understand this medium of communication and use it to develop a direct relationship to the consumer. More ……
Article III: Online Marketing Value Chain for Pharma & Biotech Industry.
The Internet Marketing Value Chain can be segmented into three stages: Awareness, Direct Response (Demand Generation), and Relationship Marketing. These stages, which are controlled by the analytics performed by the marketer, are managed independently and powered by the analytics engine. More ………
Article IV: Online Business Model for Biotech & Pharma Industry.
The greatest opportunity its ability to quickly collect, analyzes, and acts on information. This continuous optimization process results in a predictable Demand profile if the Internet marketing campaigns are designed from the start to deliver the marketing Message, collect a rich set of data for analysis, and use the data for decision making. This data/intelligence can then be amalgamated with sales, inventory, and movement data to provide demand insight information. More ………
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