Rotary club of Pune (Riverside) has given me an opportunity to interact with elite member of the club on the subject “Emerging Trends in Digital Marketing”. It was great experience for me to share my knowledge with eminent personalities. In my introduction to group president of the club has mentioned me as a “Digital Marketing expert in Pune”, I feel this authority comes along with great responsibilities.
With this blog post, I am going to share my presentation on Emerging Trends in Digital Marketing in a photogenic manner. Being a marketer it’s very important to understand emerging trends and category adoption by your niche. Please find below top 5 Emerging Trends in Digital Marketing.
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| Personalization (Big Data) |
Offered product or services to tailored made for specific to target audience based on his her demographic details and online behavior patterns. The best personalization example is Google doodled which changed very frequently as per event and market vibes.
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| Predictive Analytic (Big Data) |
Predictive Analytic (Big Data)
The uses of acquired data for better understand of customer purchase life-cycle and to predict time, venue & product likeliness would be the key to success in digital marketing. BFSI & Ecommerce verticals have started using big data extensively. Kreditech.com is the first in lending segment to started utilizing predictive analytic.
Re-targeting
Re-targeting is the best available tool fot the marketer to convert eyeballs into sales. the customized targeting with customer online behavior help better COA. Re-targeting enable to address funnel conversion issue and better opportunity for up sale & cross sale.
Segmentation (Niche Marketing)
We’ll see more dedication from marketers to create more advanced segments (Niche) to understand psychographic profiles and behavioral triggers.
Interactive & Storytelling Content
In the race to create content many marketing teams forget about the basic building blocks of storytelling that can resonate with an audience. We’re seeing a movement towards more human-centric and story-focused content that convey basic human emotions like Dedication, Happiness and Loyalty.
The uses of acquired data for better understand of customer purchase life-cycle and to predict time, venue & product likeliness would be the key to success in digital marketing. BFSI & Ecommerce verticals have started using big data extensively. Kreditech.com is the first in lending segment to started utilizing predictive analytic.
 |
| Re-targeting |
Re-targeting
Re-targeting is the best available tool fot the marketer to convert eyeballs into sales. the customized targeting with customer online behavior help better COA. Re-targeting enable to address funnel conversion issue and better opportunity for up sale & cross sale.
 |
| Segmentation (Niche Marketing) |
We’ll see more dedication from marketers to create more advanced segments (Niche) to understand psychographic profiles and behavioral triggers.
 |
| Interactive & Storytelling Content |
In the race to create content many marketing teams forget about the basic building blocks of storytelling that can resonate with an audience. We’re seeing a movement towards more human-centric and story-focused content that convey basic human emotions like Dedication, Happiness and Loyalty.